If you work in recruitment or run a small business, it’s highly likely that even at a time like this (OK, not Boxing Day exactly but you know what I mean! ;) ), work’s never actually far from your mind. That said,in a few days, it’s going to be January and thoughts of hiring plans, candidates and interviews are sure to be circulating.
Whether you’re a recruiter or you run a small businesses, it’s highly likely that at some point you’re going to end up using or considering using job boards to try and hook the perfect candidates. With that in mind and in the spirit of Christmas, we thought we’d give you our top tips for negotiating the best job board deals for your adverts in 2014 and beyond – and don’t forget, we run our own jobs board so we should know what’s going to work! ;)
1. Think Long-Term:
When it comes to buying job advert credits, the key is to think about your long-term hiring plans (eg. six/12 months), rather than just the here and now. For example, if you know you want to hire 10 new employees, why don’t you buy all 10 credits at once, rather than two or three at a time? Just like anything else, when you buy job ad credits in bulk, you’re much more likely to get a better deal when it comes down to the individual cost of each advert – and you never know, you might even be entitled to a few cheeky extras if you commit to 10/20/50+ adverts in the first couple of weeks of the year. Similarly, if you run a number of brands, why not see if you can get a mega bulk-discount? It’s definitely worth a try…
When it comes to job adverts and online advertising in general, 99% of the time, there’s always room for negotiation. Think about it; there are always going to be costs involved with any kind of online advertising – but just like any other business, for the advertising platform, it’s all about making sure these core costs are covered and then trying to make as much profit as possible. This means there’s always ‘wiggle room’ for you to try and save yourself a few pennies in if you’re looking to put some effort in. That said, with negotiating, it’s all about give and take… which leads me nicely onto my next point…
3. Be Realistic:
Like I just said, just like any other business, job boards are there to make money – and they’ve got key costs to cover – so you need to be realistic when negotiating. Yes, a free trial would be lovely – but sometimes it’s just not possible. Think about it, if you’re a recruiter, would you really be impressed if someone asked if they could have a free trial of your services, even if you successfully found them the perfect candidate? Thought not… and that’s how the majority of job boards feel… By all means, be cheeky – but don’t expect to get everything for nothing!
4. Consider The Best Solution:
When it comes to a lot of job boards these days, recruitment advertising in the more ‘traditional’ sense is only the tip of the iceberg. From e-shots and featured employer/recruiter spots on our job board home page to banner advertising slots and blog mentions in our weekly Wrap-Up, you name it – you can get it all at Bubble, with a lot of other job boards offering similar ‘extras’ too. Think about it; if you’ve got a number of similar roles to recruit for in the same space, an e-shot which highlights the vacancies to relevant candidates might just give them the extra push they need.
5. Don’t Be Scared To Ask For Advice:
At the end of the day, any job board that’s worth knowing is dedicated to making sure your vacancy performs as well as it possibly can. That said, they should be happy and willing to give you advice on the best advertising solution for your vacancy. You never know, the most expensive package they have might not the best option for your job advert – and vice versa! OK, so some will always push you towards the most expensive deal… but there are others (Bubble included!) who are more honest – so take note!
So there you go; our top five tips for negotiating the best deals with job boards over the coming months. Have any others you’d like to share? Leave us a comment below :)
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