Mom and Pop are taking off the gloves. Today the New York Times reports on a growing trend among independent online businesses to tap into the anti-corporate zeitgeist that fueled the Occupy movement. Independents have long competed using tactics such as personalizing service and dodging direct price comparisons. Now there's a new approach: small business is good business.
The Times quotes one online small business owner: "you end up relying on what hopefully becomes an emotional or personal connection with the retailer online."
What's your experience? Does your business compete directly with the online goliaths? If so, share your success strategies in the comments.