Marketing for small business doesn’t need to be expensive or tedious. In fact, by incorporating a few of the following ideas and simple tips, you can help get the word out about your business and attract new customers.
- Participate in tradeshows, networking events, community special events and professional group meetings. Sites like Meetup, Lanyrd and Plancast can help you find groups, conferences and events in your industry.
Not sure what we’re talking about? Here’s an example of a meetup for the real estate industry.
- Apply to be a speaker at an upcoming event or conference. And, profile yourself through PR Newswire’s Profnet Speaker Service to get in front of tradeshow and event organizers looking for speakers.
- Consider being an exhibitor or sponsor
Remember, always have business cards on hand!
Share Your Expertise
Start a blog and write about what you know. Look for guest blogging opportunities, or write an article for a newspaper, magazine or another website to maximize your exposure. Readers can turn into potential customers. Here’s an example of a real estate blog.
- Keep it simple. You will appeal to a broader audience if your content is conversational.
- Be informative and interesting. The goal is to share knowledge so don’t be too self-promotional or “sales-y”
- When you do talk about your business, be upfront about new developments, new products or services and upcoming sales. Make sure to highlight the value to your customers.
- Set up your business profile or page on LinkedIn, Facebook and Twitter, share your content and always link back to your website.
- Join and participate in related online groups who are talking about the types of products or services your business provides.
- Put videos of your products or services on YouTube. You don’t have to be a professional to create and upload a how-to video.
Don’t believe us? Check out this simple real estate how-to video on YouTube.
- Find something unusual or different that sets your business apart from the competition.
- Send a press release about it to local TV and radio stations and newspapers. Or use an online press release service like PR Newswire’s iReach to reach online and social audiences, as well as potential customers.
- Include links back to your website, and a photo or logo whenever possible.
- When you do get mentions in the press, ask to reprint the articles and use them in newsletters and brochures, as well as post or link to them on your website.
Get Creative & Have Fun
- Run a contest, and offer a prize that’s both valuable to the winner and related to your business.
Looking for broad online syndication of your content? iReach from PR Newswire can help. Click here to find out more.