Pinterest is driving more buying traffic to businesses than any other social media platform including Facebook.
Regardless of what type of business you are in if you can find a way to be successful on Pinterest it is in your best interest to do so.
The Service Provider Myth
You’re thinking “I’m a service provider and I don’t have pretty images to share. I guess that means I should forget about Pinterest!”
Wait a minute before you decide to tank Pinterest.
Yes you do need images but they don’t have to be all eye candy. As a matter of fact you don’t want your Pinterest page to be all about your services/products. Guess what? It gets even better for B2B. Did you know that 5 million articles are being pinned on a daily basis? That’s right! So for bloggers and writers if you put image(s) in your posts you can increase your chance of being shared by leveraging Pinterest.
Visual information is processed 60,000 times faster than text which is one of the reasons online users are using this platform to gather information they want and need. As a matter of fact Pinterest is my second largest source of website traffic after organic search and I’m not even selling products!
So if you’re a blogger or a publication there are ways to grab pinner’s attention and send them to your website. If you’re not sure where to start with Pinterest, or perhaps just want some additional tips to strengthen your current social strategy, take a look at our 39 page eBook Complete Step-By-Step Guide: Create And Manage A Pinterest Account.
Not convinced to add Pinterest to your marketing mix? These mind blowing Pinterest statistics will set you straight.
Have you used Pinterest in your marketing mix? If so what were the results? I’d love to hear from you.
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